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Webinar: Marketing and Business Development - Traditional versus Non-Traditional Methods
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Webinar: Marketing and Business Development - Traditional versus Non-Traditional Methods

 Export to Your Calendar 8/14/2020
When: August 14, 2020
12:00 - 1:15 p.m.
Where: Webinar
United States
Contact: Sandra Wulf
800-232-0169

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Marketing and Business Development: Traditional versus Non-Traditional Methods (“Old School vs. New School”) – Whatever Fits your Style!

This webinar will distinguish between the various methods and styles of business development, for example through the use of social media, versus the traditional but likewise successful style of marketing through bar association memberships, one-on-one client meetings, authoring articles and giving presentations, etc. The presentation will also touch on laws involving marketing by attorneys the importance of adhering to the Rules of Professional Conduct when engaging in business development, and the risks and/or benefits associated with using certain approaches, strategies or techniques in marketing as an attorney.

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Featured Speakers


Rick Hammond is a partner with HeplerBroom, LLC, and he serves as national counsel on matters relating to property insurance coverage, fire and explosion cases, and bad faith. He also serves as an expert witness on insurance law, bad faith and coverage issues, and he is an adjunct professor on insurance law at Loyola University Chicago Law School. Previously, Rick was the Assistant Deputy Director of the Illinois Department of Insurance’s Chicago office, served as an Executive Director of a national insurance trade association, and held managerial positions in property claims and agency for two national insurance carriers.

Mr. Hammond is Past-President of the Illinois Association of Defense Trial Counsel and formerly served on the faculty and Board of Directors of the Insurance School of Chicago. He is a member of the Federation of Defense and Corporate Counsel and former Chair of their Property Insurance Law Committee. He is also the former Illinois State Representative of DRI, and he serves on the Board of Trustees of Loyola University Chicago. Mr. Hammond was one of two attorneys in the country selected by the Lexis Nexis Insurance Law Center in 2008 to receive its "Insurance Lawyer of the Year Award." He is also a Fellow of the American College of Coverage Counsel, an organization that includes some of the most preeminent coverage and extra-contractual attorneys in the United States and Canada.
Michael L. Young is a partner in the St. Louis office of HeplerBroom, LLC with a primary emphasis in the practice of insurance law and bad faith. He represents insurers in complex insurance coverage matters at all stages of the claims process. Mr. Young also has advised insurers in drafting policy language, developing claims best practices and advocating legislative changes in Missouri insurance law. He is an active member of the Claims and Litigation Management Alliance, serving as Co-Chair for the Webinar Subcommittee of the Insurance Coverage Committee and Co-Chair for the Publication Subcommittee of the Extra-Contractual Committee. He is also a member of the Legislative Committee for the Missouri Organization of Defense Lawyers. Mr. Young represents clients in Missouri and Illinois.